BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE THROUGH TOTAL QUALITY MANAGEMENT AND ORGANIZATIONAL INNOVATION: A SYSTEMATIC LITERATURE REVIEW. Journal of Quality Management and Business (JQMB), [S. l.], v. 1, n. 1, p. 1–10, 2026. Disponível em: https://jurnal.aretelitera.com/jqmb/article/view/51. Acesso em: 11 sep. 2026.